The White Sox decided that if they were going to honor the late, great Bill Veeck, they’d do it the only way he would’ve wanted: by getting really weird. Saturday's promotion was part fever dream, part baseball sideshow — a 50-foot hot dog carried onto the field by 20+ people, a one-minute wedding ceremony, and just enough chaos to make you wonder if the game itself was the undercard. It was a tribute to Veeck’s decades-old tradition of off-the-wall promotions, long before minor league baseball started rolling out mascots like the Erie Moon Mammoths. The spectacle didn’t just entertain the fans in attendance — it blew up online, flooding timelines with pictures, memes, and disbelief, as if Chicago had collectively decided to test the limits of what “America’s pastime” could possibly mean.

*** Now chatting in #BallparkPromotions ***

BennyAndTheBetts: fellas

did you see it

50 feet of pure hot dog glory

twenty brave souls carried it from left field to home plate like a meaty Olympic torch

JoseRamItHome: pretty sure that’s the longest sustained rally in Guaranteed Rate Field this year

VogtForPedro: look, I’m all for fun promotions

but when your highlight reel is a hot dog instead of an extra-base hit

that says something

*** HEY GUYS THIS IS JI

*** JIM THOME has entered the chat ***

WORDUPTHOME: HEY GUYS THIS IS JI

JIM THOME

WORDUPTHOME: THAT HOT DOG IS THE GREATEST THING THE WHITE SOX HAVE PUT ON THE FIELD ALL YEAR

ALSO I’M AVAILABLE TO BE A RELAY RUNNER FOR THE MUSTARD

BennyAndTheBetts: the people loved it

JoseRamItHome: yeah the problem was you had to empty the bleachers just to get enough people to hold it

WORDUPTHOME: DID THEY AT LEAST KETCHUP TO THE CROWD’S EXPECTATIONS

/slaps knee

*** pr0FF3ss0r_F4rnsw0rth has entered the chat ***

pr0FF3ss0r_F4rnsw0rth: so wait

is this like a reverse miracle

if you can feed 5,000 with 5 loaves and 2 fishes

how many can you feed with 50 feet of hot dog?

JoseRamItHome: the entire White Sox crowd

AND still have leftovers for the bullpen

WORDUPTHOME: DID SOMEONE TRY TO TAKE A BITE WHILE IT WAS STILL MOVING

BennyAndTheBetts: a kid tried

got dragged three feet before security peeled him off

but hey, we made history

VogtForPedro: you guys are aware that’s the first time “history” and “White Sox” have been in the same sentence this year, right

*** MLB_NewsBot has entered the chat ***

MLB_NewsBot: White Sox unveil record-setting 50-foot hot dog, carried by 20 people

Guardians players describe it as “the longest thing Chicago has kept intact all year”

WORDUPTHOME: IF THEY CAN HOLD A HOT DOG THAT LONG

MAYBE THEY CAN HOLD A LEAD SOMEDAY

*** pr0FF3ss0r_F4rnsw0rth has left to see if leftovers are being sold by the yard ***

*** WORDUPTHOME has left to eat a ceremonial 7th-inning hot dog in solidarity ***

*** VogtForPedro has left to prepare Guardians lineup notes and condiment puns ***

*** BennyAndTheBetts has left to pitch a churro long enough to wrap around the infield ***

*** JoseRamItHome has left to order mustard by the gallon ***